During the pandemic, there was an increase in online orders, which represented a lot of packaging boxes. What could a brand do to motivate people to make the most out of the boxes while being sustainable?
A possible solution: printing a beautiful illustration on the inside and instructing consumers to reverse it and integrate the box in their home.
This was a proposal made to a vegan shoes brand. The elephants are representing the use of vegan leather, one of the materials the brand worked with.
